Marketing to Government Agencies and Prime Contractors

Date: 3/28/2023 9:00 AM

Registration Deadline: 3/28/2023 8:00 AM (PDT)

Fee: No Fee 
Point of Contact: Angela Watson 
Program Format: Online Meeting (Live)

Training Topics: Government Contracting, Marketing/Sales

Description:

Marketing to government agencies is not that much different from marketing to commercial customers. You need to know your target market, understand your customers’ needs and requirements, have a compelling value proposition, and find a way to effectively communicate your value to potential customers. In this course, Govology Co-founder Carroll Bernard will help you understand and implement best practices in marketing to government agencies. 

Here’s what you will learn:

• how to conduct market research specific to the government marketplace using both online tools and primary research methods such as agency interviews;
• what basic marketing materials you should have in your arsenal and how to use them effectively;
• how to use technology to streamline and enhance your marketing efforts;
• how to build a compelling value proposition that speaks to your target clients, and
• how to properly respond to sources sought notices to increase your chances of getting an opportunity set aside.

Instructions: Event Zoom link will be provided upon registration.

Register Here