Commercializing Innovation Technology
For innovative small businesses, a well-developed commercialization strategy can mean the difference between a breakthrough idea and a missed opportunity. In competitive R&D funding programs—such as SBIR and STTR—strong commercialization and transition plans are often the deciding factors for securing Phase I and Phase II awards. Understanding agency expectations and building a compelling plan is critical for success.
This course is designed to equip early-stage technology companies with the tools and strategies needed to transform cutting-edge ideas into market-ready products and services. Course participants will learn how to:
- Validate Customers – Identify who will buy your product, confirm their needs, and refine your value proposition.
- Conduct Market Research & Define Target Markets – Find cost-effective sources of market data and narrow your focus to the most promising opportunities.
- Analyze the Competition – Understand the competitive landscape, assess market gaps, and position your solution for differentiation.
- Develop Intellectual Property Strategies – Create a plan to protect your innovations and strengthen your competitive edge.
- Build a Well-Rounded Team – Assemble the right mix of technical, business, and operational expertise to execute your vision.
- Create a Realistic Financial Plan – Forecast costs and revenues to present funders with a credible commercialization path.
The session also addresses how to craft high-quality “support & commitment” letters and other critical elements agencies look for in commercialization plans.
Who Should Attend
- Innovative, early-stage technology development companies
- Contract support organizations
- Economic development organizations